HFC partners with Britam to launch Education Insurance Plan

NAIROBI 29th June 2022… HFC through its bancassurance intermediary has partnered with Britam Holdings Plc to launch a convenient and flexible education policy dubbed Elimu, the product is set to enable parents to provide an uninterrupted quality education for their children with high returns, flexible terms and guaranteed payouts. The education plan will be exclusively available from HFC and underwritten by Britam Holdings Plc as part of the HFC’s diversification strategy that has seen it provide customers with full service banking services.

Robert Kibaara, the HF Group CEO said, “We are deepening our full-service bank offering including bancassurance solutions and this product will provide an avenue for our customers to plan and save towards quality education for their children whilst increasing insurance penetration in the country, which currently sits at only 3 percent.”

“The collaboration between HFC and Britam will deliver a solution that is beneficial to the customer in a sector  that remains critical for every economy, the education sector” he added.

The Group CEO said the solution has also been tailor- made to accommodate diverse customer needs and allows for high age limit entry of up to 60 years and tenure limits as low as 6 years.

“This partnership is well aligned with Britam’s strategy to be a customer centric organization by ensuring that we continually identify partners to work with in customizing solutions aligned to what consumers need. As the number one Life Insurer in East Africa for a considerable number of years, education planning is something we pride ourselves as your ideal partner of choice. Elimu is a brainchild of two brands that aim to offer more value to HFC customers by leveraging on our heritage and track record of ensuring parents are able to give their children quality education” Ambrose Dabani, Britam Life Insurance Principal Officer,

Kibaara added that “Adaptiveness to customer needs and excellence in service delivery are some of our key pillars and we will continue to partner with like minded institutions to innovate products and services that not only promote financial inclusion but also align to emergent customer needs.



 About HFC

HFC is an asset rich financial services provider licensed by the Central Bank of Kenya to provide full service banking solutions. HFC utilizes a digital first approach that ensures customers enjoy enhanced accessibility and user experience. The bank has a foot print of 22 branches country-wide and a robust digital banking platform HF Whizz that enhances accessibility and self-service for customers.  HFC is a subsidiary of HF Group which has a heritage spanning over 55 years and is listed on the Nairobi Securities Exchange. For more information, please visit www.hfgroup.co.ke.

About Britam

Britam is a leading diversified financial services group, listed on the Nairobi Securities Exchange. The group has interests across the Eastern and Southern Africa region, with operations in Kenya, Uganda, Tanzania, Rwanda, South Sudan, Mozambique and Malawi. The group offers a wide range of financial products and services in Insurance, Asset management, Banking and Property. For more information, please visit  https://ke.britam.com/home



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